Box office performance is driven by fast-moving signals across marketing, audience interest, and ticketing. Most teams still manage that complexity across disconnected tools and delayed reports.
Luma is the command center built for theatrical releases. One system that brings every critical signal together so you can see the full picture, understand what's changing, and act with confidence.
FORECASTS
Know where your box office is headed, and why.
REAL-TIME
Live forecasts that update continuously
As new signals arrive, projections adjust instantly. No waiting for weekly reports.
AI-POWERED
Models trained on millions of data points
Deep learning from decades of box office history and real-time market signals.
ATTRIBUTION
See how marketing actions impact revenue
Direct visibility into spend effectiveness and what's actually moving the needle.
BENCHMARKS
See how you stack up, in real time.
REAL-TIME COMPS
Compare against similar releases
Instant context from movies with matching profiles and market conditions.
EARLY DETECTION
Know when results go off track
Spot performance drift before the weekend arrives.
COURSE CORRECT
Adjust while it still matters
Make informed decisions when they can still impact the outcome.
AUDIENCE SIGNALS
Every signal that moves box office, unified.
SOCIAL PERFORMANCE
Cross-platform social in one view
YouTube, TikTok, Instagram, X, and more aggregated automatically.
SENTIMENT
Sentiment tied to outcomes
Understand how audience reactions translate to ticket sales.
SEARCH & INTEREST
Track organic interest as it builds
Search trends and Wikipedia activity signal demand before presales.
CAPABILITIES
Built for top release teams
Ticket Demand, Live
See demand before the market does. Track ticketing signals as they emerge and respond instantly.
Timing advantage when it counts.
Alerts That Keep Teams in Sync
Issues surface immediately, not after the weekend. Automated alerts flag deviations the moment they happen.
Better coordination, cleaner execution.
Designed For Release Teams
Studio release teams, distribution and marketing leadership, finance and strategy owners.
Not built for generic marketing analytics.
Steer your next release
to success
See your release inside the Command Center. A tailored walkthrough based on your slate and strategy.
Request a Demo