Every signal.One system.

The command center for theatrical releases

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Box office outcomes are shaped by dozens of fast-moving signals — marketing spend, social momentum, presale velocity, sentiment shifts. Most teams still track them across disconnected tools and stale spreadsheets.

Luma brings every signal into one system so your team sees the full picture in real time — what's changing, why it matters, and what to do next.

FORECASTS

Know where your title is headed, and why.

U.S. Opening Weekend Forecast
$27.80M+1.3% over last week
T-11w · Updated continuously
$27.80M
$8.87MT-30w
Release

REAL-TIME

Live forecasts that update continuously

Projections adjust the moment new data arrives. No waiting for Monday reports.

AI-POWERED

Models trained on millions of data points

Trained on decades of box office history and hundreds of real-time market signals.

ATTRIBUTION

Trace every dollar to what moved the needle

Direct visibility into spend effectiveness and what's actually driving revenue.

BENCHMARKS

Instant context against comparable releases.

Trailer views
25.0Mvs.12.0M
T+1w (Mar 23-29)+2.4%
25.0M
T-25wNowT+8w
Upcoming Title
25.0M
Comp average
12.0M

REAL-TIME COMPS

Compare against similar releases

Automatic benchmarking against titles with matching genre, scale, and market conditions.

EARLY DETECTION

Know when results go off track

Surface performance drift days before the weekend.

COURSE CORRECT

Adjust while it still matters

Act on insights when they can still change the outcome.

AUDIENCE SIGNALS

Every signal that moves the needle, unified.

YouTube Views
TikTok
Instagram
X Posts
Facebook
Google Trends
YouTube Views
TikTok
Instagram
X Posts
Facebook
Google Trends
YouTube Views
TikTok
Instagram
X Posts
Facebook
Google Trends
Wikipedia
Trending
Sentiment
Social Buzz
Early Reviews
Trailer Views
Wikipedia
Trending
Sentiment
Social Buzz
Early Reviews
Trailer Views
Wikipedia
Trending
Sentiment
Social Buzz
Early Reviews
Trailer Views
Shares
Mentions
Demographics
Presales
Ticket Sales
Box Office
Shares
Mentions
Demographics
Presales
Ticket Sales
Box Office
Shares
Mentions
Demographics
Presales
Ticket Sales
Box Office

SOCIAL PERFORMANCE

Cross-platform social in one view

YouTube, TikTok, Instagram, X, and more aggregated automatically.

SENTIMENT

Sentiment tied to outcomes

Understand how audience reactions translate to ticket sales.

SEARCH & INTEREST

Track organic interest as it builds

Search trends and Wikipedia activity signal demand before presales.

CAPABILITIES

Built for release teams that move fast

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Ticket Demand, Live

Track presale velocity and ticketing signals as they emerge — before the market catches up.

First-mover clarity on demand.

Presales +18% above comp avg
Social spike: TikTok +42K mentions
Midwest tracking below forecast

Alerts That Keep Teams in Sync

Performance deviations surface the moment they happen. Your whole team stays aligned without chasing updates.

Signal, not noise.

VP Distribution
Marketing Lead
Finance
Strategy
Programming

Purpose-built for release teams

Distribution, marketing, finance, and strategy — one shared view of every title's trajectory.

Every stakeholder, same source of truth.

GET IN TOUCH

Talk to our team

Whether you need AI-powered box office forecasts, theater-level audience intelligence, or campaign measurement, we'd love to show you what Spectura can do.

Our team typically responds within a few hours.