Box office outcomes are shaped by dozens of fast-moving signals: marketing spend, social momentum, presale velocity, sentiment shifts. Most teams still track them across disconnected tools and stale spreadsheets.
Luma brings every signal into one system so your team sees the full picture in real time: what's changing, why it matters, and what to do next.
Forecasts
Know where your title is headed, and why.
Real-time
Live forecasts that update continuously
Projections adjust the moment new data arrives. No waiting for Monday reports.
AI-powered
Models trained on millions of data points
Trained on decades of box office history and hundreds of real-time market signals.
Attribution
Trace every dollar to what moved the needle
Direct visibility into spend effectiveness and what's actually driving revenue.
Benchmarks
Instant context against comparable releases.
Real-time comps
Compare against similar releases
Automatic benchmarking against titles with matching genre, scale, and market conditions.
Early detection
Know when results go off track
Surface performance drift days before the weekend.
Course correct
Adjust while it still matters
Act on insights when they can still change the outcome.
Audience signals
Every signal that moves the needle, unified.
Social performance
Cross-platform social in one view
YouTube, TikTok, Instagram, X, and more aggregated automatically.
Sentiment
Sentiment tied to outcomes
Understand how audience reactions translate to ticket sales.
Search and interest
Track organic interest as it builds
Search trends and Wikipedia activity signal demand before presales.
Capabilities
Built for release teams that move fast
Live demand
Ticket demand, live
Track presale velocity and ticketing signals as they emerge, before the market catches up.
Alerts
Alerts that keep teams in sync
Performance deviations surface the moment they happen. Your whole team stays aligned without chasing updates.
Shared view
Purpose-built for release teams
Distribution, marketing, finance, and strategy all work from one shared view of every title's trajectory.
Get in touch
Talk to our team
Whether you need AI-powered box office forecasts, theater-level audience intelligence, or campaign measurement, we'd love to show you what Spectura can do.
Our team typically responds within a few hours.