SPECTURA LUMA
Measure what moves tickets
Shift spend where it matters with forecasts that change based on your marketing efforts
Link Spend to Box Office Revenue
Tie reach, engagement, and sentiment to box office revenue with attribution.
Actionable Insights
Know where to shift spend for maximum impact, city by city.
Data-Driven Optimization
Make decisions with analysis—not guesswork—to maximize ROI.
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SEE THE IMPACT
See how your marketing affects your box office
THE CHALLENGE
Take the guesswork out of box office releases
With countless posts, platforms, and creative variants per movie release, prioritizing digital marketing can feel like guesswork.
Millions spent without attribution
Investments can't be tied to ticket sales.
No clear performance signal
Engagement metrics don't predict box office.
Fragmented platform reporting
Hard to see the full picture across channels.
No guidance on where to shift budget
Decisions rely on gut feel, not projected lift.
Direct attribution to tickets
Connect spend to box office impact and sales.
Unified performance signals
Signals that explain and predict box office.
Unified cross‑platform view
One source of truth across all channels.
Guidance on where to shift budget
Market‑level recommendations with projected lift.
HOW IT WORKS
AI That Connects Marketing to Box Office
Luma ingests ad, trailer, social, and local signals and applies time-series models with historical comparators to measure and predict box-office impact.
Multi-Platform Analysis
Tracks performance across YouTube, Facebook, Instagram, X, and TikTok, measuring reach, engagement, and sentiment in real-time.
Historical Comparisons
Compares your performance against similar movies and releases on the same week to identify opportunities and risks.
WEEKLY INTELLIGENCE
Weekly Reports
Weekly reports that show what’s working, what’s not, and where to shift spend for box office impact.
Performance Reports
Clear weekly breakdowns of wins, risks, and recommended budget shifts.
What's Working
High‑performing platforms and markets with dollar‑lift estimates.
Needs Attention
Underperforming campaigns with quantified revenue risk—act before they hit opening weekend.
Shift Spend To
Recommendations with projected dollar lift from reallocation.
Social Performance Insights
Box office predictions, social performance, and competitive benchmarks in one real‑time dashboard.
Real‑time Box Office Prediction
Forecasts update with current social performance.
Platform Attribution
See how each platform drives ticket sales.
Competitive Analysis
Compare to similar releases and spot opportunities.
Weekly Overview Dashboard
One view that unifies metrics, competitive insights, and prioritized actions.
Performance Summary
All platforms rolled up with total projected impact.
Competitive Positioning
Stack up against similar releases with market opportunity analysis.
Recommendations
Prioritized actions with estimated ROI.
CORE FEATURES
Complete Marketing Attribution
Platform Performance Analysis
YouTube, Facebook, Instagram, X, and TikTok analysis with direct attribution to box office impact.
Competitive Benchmarking
Comparison of releases on the same week and historical analysis of similar movies.
Weekly Progress Reports
What's working, what needs attention, and the dollar impact calculated using proprietary ML models.
City-Level Forecasts
Granular market insights to enable efficient ad spend allocation down to the city level.
Ready to Drive More Ticket Sales?
Learn how Luma links your marketing spend to box office results—and shows exactly where to shift budget for the biggest lift.