Screen Advertising

Sell every seat.Price every spot.

AI-driven theater forecasts for programmatic advertising

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THE PROBLEM

Every missed viewer is lost revenue

Static forecasts undercount real attendance, leaving ad revenue on the table.

Traditional Forecast

22 predicted

60% accuracy

Reality

36 attended

14 missed, 40% wasted inventory

40% wasted
With Spectura

27 predicted

75% accuracy (+15pp improvement)

+15% improvement

THE SOLUTION

Real-time theater intelligence

AI-driven forecasts that update continuously as presales, social sentiment, and market conditions shift.

Predicted Admissions
247K+3.2%
Live · updates every 30s

REAL-TIME

Live forecast updates

Forecasts adjust dynamically as pre-sales, social sentiment, and market conditions evolve — keeping your media plan aligned with the latest outlook.

Cineplex
Odeon
AMC
Regal
CGV
Cine
Vue
Hoyts
Toho

GRANULAR

Theater-movie level

Forecasts for specific films at individual locations.

Audience Breakdown
18–24
28%
25–34
32%
35–44
18%
45–54
12%
55+
10%

SEGMENTED

Audience demographics

Target by age, gender, and behavior patterns.

Forecasts
Demographics
Presales
Sentiment
DSP
SSP
Ad Server
CTV

INTEGRATED

Programmatic API

Plug forecast data directly into your DSP, SSP, or ad server through a lightweight REST API — no manual exports or CSV uploads required.

BEACON

The forecasting layer for cinema advertising

Beacon is Spectura's screen advertising product. It delivers real-time, theater-level audience forecasts directly into ad sales workflows — so sales houses can price inventory on predicted attendance, not historical averages.

15pp
Typical accuracy uplift
vs. traditional forecasting methods
Real-time
Forecast updates
Adjusts as presales and signals shift
Theater × Film
Granularity
Per-location, per-title predictions

For ad sales houses

Price and sell against predicted reach instead of stale benchmarks. Identify undersold screenings before they happen and package inventory with confidence.

For programmatic buyers

Access audience forecasts via API to power automated buying decisions. Target by demographic, location, and predicted attendance — all in real time.

Impact

Revenue uplift calculator

Estimate uplift from better audience forecasting.

Your network

Size and pricing assumptions

Forecast accuracy

Adjust current accuracy and Spectura lift

40%60%80%
+10pp+15%+20pp

Annual impact

60%
Current Accuracy
75%
Accuracy With Spectura
Additional audience identified
1,314,000 people
15% more accurate targeting
Reached now (60%)Recovered with Spectura (+15pp)Still missed (25%)
Annual shows: 438,000
Annual audience: 8,760,000
Incremental revenue (annual)
$1,116,900
Per-screen per month
$233
at 15% lift

No-win, no-fee pledge. If we don't deliver measurable accuracy uplift, you don't pay.

GET IN TOUCH

Talk to our team

Whether you need AI-powered box office forecasts, theater-level audience intelligence, or campaign measurement, we'd love to show you what Spectura can do.

Our team typically responds within a few hours.