SPECTURA SOLUTIONS
Screen Advertising
Transform theater advertising with AI-driven forecasts that update in real-time.
THE PROBLEM
Every Missed Audience Member is Wasted Inventory
Traditional forecasting lacks accuracy and granularity, leaving screen advertisers with undersold inventory and missed revenue.
60 Audience Members Predicted
Static forecasts predict moderate attendance (60% accuracy)
100 Audience Members Attended
Actual attendance was 60. 40 missed audience members = 40% wasted ad inventory
At least 75 Audience Members Predicted
Spectura's forecasting captures 75% of audience (15% accuracy improvement)
THE ALTERNATIVE
Traditional Forecasting Lacks Precision
Traditional forecasting methods can be time consuming and expensive, and often lack the granularity and accuracy needed for programmatic advertising.
Conditions can change quickly, and it takes a lot of time to update forecasts.
This results in missed revenue opportunities and undersold inventory.
THE SOLUTION
Real-Time Theater Audience Intelligence
Spectura's Theater Advertising Solution uses AI-driven theater forecasts that update in real-time as presales and movie signals shift.
This allows ad sales houses to sell theater inventory programmatically, with precise audience segmentation and buying plan optimization.
Real-time updates ensure campaigns remain optimised throughout their lifecycle, adapting to changing audience dynamics.
KEY FEATURES
Real-Time Intelligence
Our solution transforms theater advertising with real-time forecasts and precise audience segmentation capabilities.
Real-Time Forecast Updates
Forecasts adjust dynamically as presales, social sentiment, and market conditions change throughout campaigns.
Theater-Movie Forecasts
Audience predictions for specific film screenings at individual theater locations with demographic overlays.
Buying Plan Segmentation
Segment audiences by different planning & buying workflows - national movie groups, chains, regional groups, or independent theaters.
Audience Segmentation
Use movies as a proxy for demographic targeting by age, gender, socio-economic groups, and behavioral patterns.
Programmatic API
Plug forecasts directly into ad-buying platforms for automated, data-driven inventory trading.
Campaign Optimization
Real-time campaign adjustments based on evolving audience forecasts and performance data.
Impact
Revenue uplift calculator
Estimate uplift from better audience forecasting.
Your network
Size and pricing assumptions
Forecast accuracy
Adjust current accuracy and Spectura lift
Annual impact
Annual audience: 8,760,000
No‑win, no‑fee pledge
If we don't deliver measurable accuracy uplift, you don't pay.
THE PLATFORM
Why It's Different
Forecasts are accurate weeks or months in advance, but changing conditions require real-time, theater-level intelligence to keep sales and pricing aligned. Spectura's solution tracks social sentiment, trailer performance, news, comps, forecasts, and presales to deliver real-time audience forecasts with segmented buying plans for programmatic theater advertising.
Forecasts tuned to in-theater context for better planning and pricing.
Buying plan segmentation at the specific film and location level.
Continuously refreshed with presales, social sentiment, and market signals.
Target by demographics and behavioral patterns for higher yield.
Seamless programmatic access for automated trading and optimization.
Actionable forecasts at daily and weekly levels for campaign control.
Ready to Sell More Ads?
Transform theater advertising with real-time audience intelligence and precise segmentation. Discover how our solution can deliver digital-level targeting and optimization to theater campaigns.